Choosing a perfume is an intimate and personal process. Like a second skin , it reveals a part of your personality, leaving an invisible but memorable imprint on those who cross your trail.
In this article, we give you the keys to discovering the perfume(s) that will make your heart beat faster , according to your tastes, your lifestyle or the occasions on which you wear them.
Identify your olfactory preferences
(Re)connecting with your emotions
The first step in choosing a perfume that suits you is to delve into the heart of your emotions and understand your own olfactory tastes . What you appreciate in a perfume is an echo of your memories, your past experiences, your deep sensibilities or even your culture.
If you have trouble identifying scents that you like, start by reconnecting with the smells that surround you on a daily basis. Pay attention to those fleeting moments when a fragrance captures your attention: the warm, sweet scent of someone you pass in the street, the warm, woody smell of a familiar interior, the scent of pine trees and herbs during a walk in the forest, the sunny scent of skin after a day at the beach or the freshness of sea spray during a walk by the sea… By recalling these sensory moments, you will discover the notes that resonate most with you , those that evoke feelings of well-being, security, or even nostalgia.
This inner olfactory journey is a crucial step in choosing a perfume with the heart , which not only smells good, but which tells your story.
Know the different olfactory families
In perfumery, each fragrance belongs to an " olfactory family ", a well-defined universe that groups together scents that share common characteristics. Knowing these families allows you to better understand your preferences and refine your search, to find the perfume you have always dreamed of.
- Floral fragrances are among the most popular, especially among women. They capture the essence of flowers such as rose, jasmine, lily of the valley and lavender. These fragrances often evoke a feeling of spring freshness, and are synonymous with softness, romance and elegance.
- Oriental perfumes are rich and generous. They are distinguished by their spicy, vanilla or amber notes, and create a sensual and mysterious atmosphere . These intense fragrances leave a lasting impression, marking the spirits with their warmth and opulence. They are often associated with evenings, intimate moments, and daring personalities.
- Woody fragrances are an ode to nature, offering robust, vegetal and earthy scents. Cedar, sandalwood, vetiver and other wood essences dominate these compositions, bringing depth and character . These fragrances are often perceived as more masculine, but their complexity also attracts women who seek a sophisticated and timeless olfactory signature. To soften these sometimes intense accords, perfumers often add floral or fruity touches, creating more balanced and nuanced accords.
- Citrus fragrances are fresh, lively and sparkling; a real boost for the senses. With their citrus notes like lemon, orange, grapefruit and bergamot, they bring a burst of energy. Perfect for summer days or for those who want a light and invigorating fragrance, citrus is synonymous with joie de vivre and dynamism.
- Gourmand perfumes are true olfactory delights, inspired by the sweet and appetizing scents of desserts and confectionery. They are often built around notes of vanilla, caramel, chocolate, praline, and candied fruits, creating a fragrance that is both comforting and irresistible. These perfumes evoke childhood memories, moments of sweetness and pleasure, and they are perfect for those looking to stand out with a warm and enveloping olfactory signature .
Listen to your seasonal preferences
Choosing a fragrance is often dictated by the seasons, as some scents are better suited to the warmth of summer, while others thrive in the cold of winter. Each season brings its own sensory universe, and adapting your fragrance accordingly can enhance a sense of well-being and harmony with your surroundings.
In spring and summer , when the days are longer and the temperatures are higher, light and refreshing fragrances become indispensable allies. Light floral fragrances, sparkling citrus notes, and aquatic accords are among the popular choices. These fragrances evoke lightness, freshness, and a certain carefreeness, perfect for accompanying sunny days. At Margot&Tita, you will find a wide selection of eau de parfums adapted to this season: the fragrance Week-end au Paradis envelops you in a solar touch of monoi, while Flirt d'été seduces with its fruity and aqueous accords.
In autumn and winter , a need for warmth and comfort is felt, both in our lifestyle and in the fragrances we wear. Richer and more enveloping fragrances are then favored to warm the senses, with oriental, woody, spicy and gourmand fragrances. Notes of vanilla, caramel, amber, cedar or musk dominate these compositions, creating a warm and enveloping aura . Opt for example for the fragrance Petit Caprice for a touch of gourmandise, or Elixir de minuit for a sophisticated oriental fragrance.
Choosing a fragrance based on the seasons is not just a matter of taste: it is above all adapting to the mood and the emotions they evoke. By listening to your seasonal preferences, you can select fragrances that not only please you, but that connect you more deeply to the present moment.
Opt for a unisex fragrance
Unisex perfumes , also called "unisex," are designed to be worn by everyone, regardless of gender. These perfumes often blend traditionally masculine and feminine notes, creating balanced and original fragrances. But how can a scent seem to suit a woman or a man more?
In perfumery, certain notes naturally bring to mind a more feminine or masculine expression: while floral , powdery and sweet notes seem reserved for women, woody, leathery or spicy accents are considered more masculine.
The border is now tending to fade: it is increasingly accepted that perfume has no gender . While floral accords are increasingly appreciated by men and bring a touch of sensitivity and sophistication (violet and iris in the eau de parfum for men and women Partenaire particulier ), woody notes seduce women with their refined and elegant character (like the perfume Ce que veux les femmes , symbolized by an accord of almond, amber and jasmine).
Do you want some advice? Don't close any doors! Above all, choose a scent that suits you , that touches you, that transports you, regardless of its olfactory genre. Opting for a unisex perfume means choosing to shake up the codes of perfumery, it means focusing more on its scent than on its genre.
Take into account your lifestyle and personality
Which perfume for which personality?
The fragrance you choose should be a reflection of who you are, an extension of your personality that helps you feel confident and authentic. Every fragrance tells a story, and the one you wear should embody your character . That’s why it’s essential to choose a fragrance that not only appeals to you, but speaks to YOU.
- Citrus fragrances reflect a sparkling , dynamic and positive personality . They are a perfect choice to embody dynamism and optimism. If you are a person full of life, spontaneous, always ready to take on challenges and bring good humor around you, these perfumes with dominant citrus notes will be made for you!
- Gourmand fragrances are ideal for warm, empathetic and generous people . If you are someone with a big heart, who finds pleasure in shared moments and who knows how to appreciate the little sweets of life, gourmand fragrances will suit you perfectly. With their notes of vanilla, caramel or praline, they evoke kindness, sweetness and a delicate sensuality.
- Woody fragrances are deep, mysterious and rich in character. They enhance adventurous and daring characters . If you are a person who likes to explore, get off the beaten track and discover the world with an independent and determined spirit, woody perfumes will be made for you. Their notes symbolize inner strength, self-confidence and an indomitable nature.
Whether you are bubbly, warm, romantic, reserved or adventurous, there is a fragrance that will capture the essence of your personality , giving you a unique olfactory signature.
A perfume according to your age
Perfume is a discreet but faithful companion that evolves with us throughout our lives. From our first childhood bottle to the perfumes we wear as adults, our olfactory choices reflect our personal evolution. Over the years, our tastes become more precise, our preferences are refined, our personality is formed and our experiences influence the scents we turn to.
From a very young age, baby perfumes are designed to be gentle and comforting. They focus on discreet notes of petitgrain, neroli, orange blossom, or honeysuckle; scents that evoke purity and tenderness, enveloping the child in a bubble of security and well-being.
As we grow up, during adolescence, our choice of perfumes begins to express more of our emerging personality. Young people often prefer light, floral or fruity fragrances, synonymous with freshness and energy. These perfumes are often chosen for their softness and reassuring character, accompanying young people in their first steps towards self-affirmation.
As adults, the choice of perfume becomes more considered and often more in line with our assertive identity. We can oscillate between light and spring fragrances that bring a touch of freshness and softness, and richer, more complex and sensual perfumes that allow us to express a more seductive, sophisticated or mysterious side. It is also at this age that perfume becomes a real style accessory.
As we age, our tastes in perfume continue to evolve. Middle age is often associated with more precious fragrances, with more concentration, rich in character and depth . Amber, woody or spicy notes become allies for those who seek perfumes that resonate with their maturity or life experience. A change of perfume at this stage can also reflect a new phase of life, a desire for renewal or the desire to mark a significant turning point.
So, throughout our life, perfume grows with you. It is not just about olfactory preferences , but it becomes a mirror of our evolution, our aspirations and our inner transformations.
Perfume for special occasions
Who said you have to stick to just one perfume every day of the week? On the contrary, varying your fragrances depending on the occasion and context is ideal for expressing different facets of your personality , but also for adapting to each situation or event.
For work, choosing a fragrance requires special attention. In a formal work setting or an environment where people are close to each other, discreet fragrances are often preferable. Opt for light fragrances, with fresh, citrusy, or slightly floral notes, which do not invade the space, while bringing a touch of freshness and dynamism, such as the eau de parfum Un je ne sais quoi with notes of ginger, tea and mint. In more creative or less formal environments, you can afford to wear more daring fragrances . These fragrances, often more intense, allow you to express your personality more without being invasive. They reflect self-confidence and an innovative spirit, adapted to an environment where originality and personal expression are valued. You can turn to Minuit dans tes bras , a bold eau de parfum with floral and milky accords of sandalwood, jasmine and vanilla.
When it comes to a date or a special occasion , your perfume can become an ally of seduction. For a romantic evening, oriental fragrances are ideal. Rich and captivating, with notes of vanilla, spices or amber, these perfumes reveal your enigmatic side and create a mysterious aura, like the Douce féline eau de parfum with notes of lavender, patchouli and vanilla.
For special events such as a wedding, a birthday or a big celebration, wearing an "occasion perfume" makes the event even more unforgettable. By choosing a special fragrance for these moments, you create a unique olfactory association that can take you back to these precious memories each time you wear this perfume again. At Margot&Tita, there are more than 40 eau de parfums to wear alone or in layers, promising a wide choice of possible combinations . You will easily find your ideal "occasion perfume" by creating a tailor-made perfume with Mix&Match, such as the association Nous les femmes & La femme parfaite with notes of rose, passion fruit and patchouli.
Choosing a fragrance is about more than just finding a pleasant scent. It’s essential that the fragrance matches your skin , your personality , your lifestyle , and the occasions you’ll be wearing it. Finding your signature scent requires exploring, testing, and discovering what resonates most with you. So, which Margot&Tita fragrances will you fall for?